Building a good business page on Facebook can be difficult, especially if you’re inexperienced and don’t know where to start. To save you time and make the process more efficient, here are 8 steps making good facebook business page. Keep these in mind as you build your Facebook business page, and you’ll be on your way to success.
Determine your goal
Do you want your business page to drive traffic to your website, where you can sell products or services? Do you want it simply to keep people in touch with what’s going on at your company? Or do you need it specifically to sell products on Facebook? Whatever your goal is, determine how much time and effort you’re willing to put into maintaining your page. A lot of small businesses set up their pages without thinking about these questions. Then they get frustrated when they don’t see results. Before creating a Facebook business page, think about why you are doing it and what results in you expect from it. If possible, have some goals in mind before you start building out your page.
Identify your target audience
The main thing you want to do here is to make sure you’re making content that’s relevant to your target audience. That doesn’t mean you need to know exactly who your target audience is, as long as it’s clear who they are, and what it is they might find interesting, that should be good enough.
Choose the right Facebook page layout
While you’re thinking about your page content, think about how you want to present it. Facebook offers three basic page layouts, which are determined by two factors: Can people see that your business is associated with your page? Facebook Pages have several privacy settings that determine who can and cannot see that you’re associated with a certain company. How do you want to structure your layout?
Write engaging copy
When it comes to making a good business page, content is king. If you have a copy that engages and attracts your target audience, more people will find your page relevant, and they’ll spend more time on it. That means you’ll increase your chances of making sales and finding new customers. Just make sure you’re writing copy that resonates with your target market; if you don’t know who that is, take some time to figure it out before starting to write anything at all.
Find high-quality images
People like seeing pictures of your products or service. Scour Getty Images or your personal contacts to find high-quality images that will draw people in. Try searching for specific adjectives related to your business, such as fast if you offer fast-food delivery, and see what comes up. If you have employees, take photos of them having fun at work. People like to see real people and not just logos on your page.
Add quality videos
Adding quality videos to your Facebook page will help make it stand out from other businesses’ pages. You can also add a video to your posts, which will catch viewers’ attention as they scroll down their newsfeeds. If you don’t want to create video content yourself, you can always upload videos that are relevant to your business or industry.
Optimize your content for mobile devices
The majority of social media users use their phones to engage with content, not their desktop computers. Make sure your business page is optimized for mobile devices by using large images and posts that can be easily viewed on smartphones. This will allow you to reach more potential customers and give them a better experience when engaging with your brand.
Track and optimize results
The goal of any business on Facebook is to build as big an audience as possible, right? Not necessarily. While you should certainly have some basic analytics in place so you can see who’s visiting your page, where they’re located, and how they found you, you may want to optimize your page differently from how you might optimize a campaign.
If you’re interested in using social media to grow your business, don’t waste time waiting around, start building your page today. Whether you launch with any content or not, get started with these eight steps on how to make a good facebook business page.