As it stands, the quickest way for social media users to grow their audience is by going viral. Although the chances of this phenomenal change happening are quite slim, the effects can be long-lasting if pulled off rightly.
Social media users follow what and who is trending online and, at the same time, strive to be that trending person. This is why a lot of effort is poured into the creation of quality content and the distribution of such content across different social media platforms.
While it may seem herculean, going viral is real and possible as long as social media users know the hack for it. In this interview, a social media expert from the international marketing agency Mint Global Marketing shed light on the tips and tricks for going viral on social media.
How often do customers go to Mint Global Marketing for this service, and how often have your methods proved effective?
It is the dream of most internet users to be famous, either as influencers or trending figures. As a result of this, a lot of young social media users hire our influencer marketing services quite often to gain more followers and get tips on how to go big and viral.
We help them by creating a customized experience for their social media and providing the basic information they need to grow their audience. So far, our clients have been satisfied with the results, and in return, we’ve earned a lot of referrals through them.
In retrospect, what has been the best way of going viral on social media?
We always say this at Mint Global Marketing, going viral on social media is quite tricky. Most of the time, the effort is made outside social media. Debuts and comebacks in the entertainment industry, as well as international recognition on TV, have made barely known personalities gain massive audience reach. However, one pattern that reigned supreme in all these instances was creativity.
Therefore, by being creative and unique, you can go viral on social media. It’s just how it is.
After going viral, what do you think is the next thing to do to remain an internet sensation?
For one, it’s best to reintroduce yourself. Considering you have gained new followers, it’s paramount that you get everyone to board your train. After that, follow the same pattern of the initial viral content and add variations to sustain the world’s attention.
Viral explosions are fleeting, and everyone can forget about you when you don’t seem as interesting. So you have to keep them interested by using the model of what caught their fancy in the first place.
What is the biggest mistake people make when trying to go viral?
As earlier said, creativity and uniqueness are key to going viral. However, most people make the mistake of delivering stale content or using the standard model.
No one can go viral without adopting something exceptional or making the normal “extraordinary.” By lacking creativity, you only become one of the majority and not one out of the majority.
Which social media platform raises the chances of people going viral?
Currently, the competition on social media platforms is dense. But we believe the best platform with a viral-causing algorithm is Tiktok, and this has been exemplified in the numerous cases of people going viral more often than not. Other notable social media platforms are Instagram and Twitter, all of which are part of our digital channels.