As individuals across the world are increasingly investing in digital assets and engaging more in the online space, brands are now seeking methods to use non-fungible tokens for advertising their goods and services.
This has revolutionized the concept of internet marketing, spurring experts to try out new ideas and other schemes in a bid to align with the growing interest in digital assets.
Based on popular request, we have brought on NFT expert Jurgen Cautreels, to share pro tips about internet marketing in this era of NFTs. Keep reading to find out what he said when we interviewed him.
What are the internet marketing strategies that can be applied in this NFT age?
A focused PR campaign is one of the most crucial internet marketing strategies to implement in this NFT era.
Its key objectives include increasing brand awareness and fostering a positive connection with the target audience through features on blogs and other internet publications.
Similarly, marketing on social media platforms like Twitter, Facebook, TikTok, and Instagram can also be applied, given the number of users that have joined such platforms over the years.
How much time does it take to see the results of internet marketing campaigns?
Within a month, you should typically start seeing encouraging results. However, if nothing significant happens within this time frame, do not be in a hurry to drop your current strategy and switch to another one.
Be patient for an extra month or two to give your campaign enough time to connect with the target audience. You can then choose to go back to the drawing board if there are still no positive changes.
What is the most common internet marketing mistake companies make?
Many businesses are still plagued by the issue of consistency. They often fail to follow up their internet market campaigns with consistent efforts. And since the attention of the target audience is short-spanned, they end up losing all the awareness they previously had.
This can be easily averted by carrying out internet marketing campaigns regularly and following them up with other strategies that will keep the spotlight on the company. Additionally, getting feedback is also vital as this would help to improve the quality of service.
Are there any limitations companies may face after implementing their internet marketing ideas?
Regardless of the intensity and reach of the internet marketing campaigns, some people are sometimes hesitant to make a purchase since the goods and services provided by many businesses cannot be touched, tasted, or smelled before payment.
If this number of people turns out to be on the high side, the company stands to suffer a considerable loss. This situation is also worsened by the fact that people are also scared to enter their card details and personal information required when making a purchase.
How can the success of internet campaigns be measured?
Many companies measure the success of their internet marketing campaign via the increase in the number of followers and rise in reach and impressions. While this is vital, a more relevant approach would be to monitor the number of leads that are gotten and how many of these leads ultimately turn into customers.