With so many social media platforms to choose from, deciding which to use for your business can be difficult. While some are better than others for specific types of companies or industries, it’s still important to use the appropriate channels in order to attract new customers and retain existing ones. Here are five social media platforms that you should definitely have an account on if you’re trying to market your business today.
Facebook has over 1.71 billion active users, and they’re creating new accounts every day. That means that Facebook has a huge number of potential customers who could buy your products or services. And because you can use paid advertising on Facebook to find your ideal customers, it’s definitely one of the best social media platforms for marketing your business.
There’s a reason Twitter ads are called Promoted Tweets, they promote you, not your product. All ads on Twitter are handled through a self-service system that lets you select who sees your ad based on demographics like location and interests. Interest-based targeting also gives businesses access to influential people in their industry by gender, title, and company. Twitter also offers tailored audiences that let advertisers target users who have already expressed interest in related topics or brands.
You’re probably already on LinkedIn, but did you know that it’s also a great tool for marketing your business? It can be hard to stand out on LinkedIn with so many professionals, and advertisements are fairly pricey. But with its powerful targeting tools, LinkedIn is perfect if you have a more specific audience in mind, like recent college grads. for example. If you want to go big or go home, try using Facebook ads instead of LinkedIn advertising, you get a better reach at a lower cost.
If you have a strong visual presence and an engaged Instagram following, Instagram ads are a great option for promoting your products. If you’re just getting started with Instagram, try boosting a post already on your page; if you’ve got lots of followers, you can direct your ad to specific demographics to get more precise about who sees it. It’s also possible to promote external websites or landing pages using your own branded hashtags, great if it fits in with your brand identity.
Snapchat is all about photos and videos, but some brands have found success with Snapchat ads. Create a Snapchat ad that catches users’ attention, but doesn’t make them want to run screaming from your product or service. One way to do that? Be personal, social media marketing isn’t always just about business, after all. Share an inside look at your company culture, show off what makes you unique, or ask questions of potential customers. Just be sure not to go overboard, like so many others on social media, you can come across as desperate if you overdo it.
There are so many different options when it comes to choosing a social media platform to market your business. The way that you market your company depends on your company’s industry, customer base, and audience. All businesses should have a social media presence. If yours doesn’t have one yet, or you need to expand your marketing campaign and reach more customers online, then consider using one of these top five social platforms.