As an online business newbie, it can seem like you’re under attack from all sides. There are so many different marketing strategies to learn about and implement that it’s difficult to know where to begin! Here are five essential marketing tips for online business newbies to help get you started on the right foot so that you can boost your success with your online business and set yourself up for future success.
1) Establish your online brand
Establishing your online brand is essential. Building a social media presence, blogging, guest blogging, and interacting with other people in your industry is important to developing your reputation and ensuring that customers can find you. If you establish yourself as an expert in your field it will be much easier to convince customers that they should buy from you instead of from a competitor. Remember though that marketing takes time and if you want to succeed in building your business through these channels it will take months or even years of consistent effort. You also need to be willing to put in hours each week to keep up with changes on social media sites.
2) Create your website
It’s not enough to just have a business idea or concept. You need to be able to show your business off, and that means having a professional-looking website. If you don’t know how to build a website, you should hire someone who does. Hiring an experienced web developer can be an expensive prospect-but it’s also an important one that can yield dividends in terms of brand recognition and online sales revenue.
3) Write daily blog posts
If you want to succeed as an online business, you need to build a brand. Building a brand is not something that happens overnight; it requires consistency and ongoing work. The fastest way to create a consistent online presence is through content marketing. If you’re new to writing marketing materials, start with your personal experience; write about topics in which you have expertise or interest. As you become more comfortable, branch out into other topics. It’s also important to find a schedule that works for you and stick to it. Try starting with one post per week, then two posts per week, etc., until you feel confident with three posts per day.
4) Leverage social media
If you’re looking to market your small business, social media is a must. The easiest way to do so is by creating a Facebook page or business Twitter account and posting regular updates or industry news. Both are free, easy, and a great way to build an online community around your brand. Regularly interact with customers through these accounts so that they feel more personally connected to your brand. While it may take some time to get going, once you have a loyal following on social media sites like Facebook and Twitter, it will be much easier to reach new customers through these networks.
5) Promote yourself and build relationships
One of your top priorities should be to market yourself. Whether you’re posting on social media or emailing friends and family, don’t just ask people to buy something; be sure to tell them what you can do, how long you’ve been in business, how many satisfied customers you have, etc. This will help build trust and show that you know what you’re doing. It also makes it easier for potential clients to decide whether they want to work with you, and more likely that they will.
Find yourself a mentor, Someone who has been in your shoes and can give you tips and advice. Once they understand your business needs, they’ll be able to offer practical insights on how to improve your marketing. Sometimes all you need is an outside perspective to help make those final tweaks that will put your business over the top. Find out what works best for them and get ready to take action.